Guest Suggestion Form: https://forms.gle/bnaeY3FpoFU9ZjA47 -------------- Disclaimer: This video is intended solely for educational purposes and opinions shared by the guest are his personal views. We do not intent to defame or harm any person/ brand/ product/ country/ profession mentioned in the video. Our goal is to provide information to help audience make informed choices. The media used in this video are solely for informational purposes and belongs to their respective owners. -------------- Order 'Build, Don't Talk' (in English) here: https://amzn.eu/d/eCfijRu Order 'Build Don't Talk' (in Hindi) here: https://amzn.eu/d/4wZISO0 -------------- Follow Our WhatsApp Channel: https://www.whatsapp.com/channel/0029VaokF5x0bIdi3Qn9ef2J -------------- Subscribe To Our Other YouTube Channels:- https://www.youtube.com/@rajshamaniclips https://www.youtube.com/@RajShamani.Shorts 🎧 Stream Figuring Out episodes on Spotify: https://open.spotify.com/show/736rhmW7vilNgkFFo8aDz4 📺 Watch Figuring Out episodes on YouTube: https://youtube.com/playlist?list=PLE0Jo6NF_JYO5-phess8GKafKMtPv3tfZ --------------- Timestamps - --------------- My gear for shooting this video: Canon EOS 200D II 24.1MP DSLR Camera: https://amzn.to/3GuiPFK Canon EF50MM F/1.8 STM Lens: https://amzn.to/3WZOSoi Canon EF-S 18-55mm f/3.5-5.6: https://amzn.to/3ZpKBMy Yunteng Aluminium Tripod (Vct-690, Black): https://amzn.to/3ItEzV0 Zoom H6 All Black (2020 Version): https://amzn.to/3irUCIf Shure SM7B Cardioid Vocal Dynamic Microphone: https://amzn.to/3GPimiM Shure MV7 USB Podcast Microphone: https://amzn.to/3Xjy63d --------------- In today’s episode, we have Harsh Pamnani, bestselling author and brand storyteller. He breaks down what it really takes to become a creator in today’s economy. We talk about how to find your niche and how the right mindset and process help creators think differently and build long-term relevance. From a brand-building lens, Harsh decodes iconic Indian brands like Amul, Parle-G, Moov, Fogg, and Epigamia, explaining how problem identification, sharp positioning, and clear communication create strong, scalable brands. He shares why sub-brand strategies work, how Epigamia created the Greek yogurt category, and why spotting opportunities others miss is the real competitive edge. In the last segment we get into quick commerce, variety-led brand thinking, variety-led brand thinking, and how functional and emotional benefits shape consumer choice. Using modern brands like Zepto, Blinkit, Ola, and Uber as real-world examples, Harsh explains how brands position themselves differently while solving the same problem. From choosing the right brand name to understanding distribution, insight-led marketing, and consumer psychology, this episode covers everything you need to know to build a brand end-to-end. Subscribe for more such conversations! Follow Harsh Pamnani here: Instagram: https://www.instagram.com/author_harshpamnani LinkedIn: https://www.linkedin.com/in/harshpamnani/ --------------- About Raj Shamani Raj Shamani is an entrepreneur and the host of the Figuring Out Podcast. He sits down with experts, athletes, celebrities, billionaires, and world leaders to break down how they actually win: money, business, mindset, relationships, and life. He's also a bestselling author, speaker, and angel investor. His work sits at the intersection of business, psychology, and human behaviour. To Know More, Follow Raj Shamani On ⤵︎ Instagram @RajShamani https://www.instagram.com/rajshamani/ Twitter @RajShamani https://twitter.com/rajshamani Facebook @ShamaniRaj https://www.facebook.com/shamaniraj LinkedIn - Raj Shamani https://www.linkedin.com/in/rajshamani/ • • • #Podcast #FiguringOut #RajShamani #author #business #brand #india #entrepreneur About Figuring Out Figuring Out Podcast is a Candid Conversations University where Raj Shamani brings raw conversations with the Top 1% in India.