What happens when the business you built becomes the foundation of your identity? Taylor Draper appeared to be on the verge of a breakthrough. His menswear company reached New York Fashion Week, attracted major industry attention, and secured paperwork for a promised $20 million investment. But the money never arrived. Two years later, Taylor was facing approximately $1 million in debt, the collapse of his business, a divorce, and a complete loss of identity. In this deeply honest conversation, Taylor joins Andrew Hazzlee and Marcus Alvarado to explain identity fusion, the psychological trap that causes entrepreneurs to tie their self worth to their work. Taylor shares the philosophy behind his upcoming book, Work Hard, Let Go, and explains how business owners can remain ambitious without allowing success, failure, clients, or money to determine their value. Connect with Taylor Draper Instagram: @TaylorJayDraper Website: TaylorJayDraper.com Marketing company: Draper Company Subscribe to the Colorado Business Podcast for honest conversations with Colorado entrepreneurs, founders, and business leaders.