Robert Leonard chats with Jacques Hopkins about his journey as an entrepreneur, how he dealt with failure and applied the lessons he learned to his present business, where to start when building an online course, how to build an audience without an existing following, how to use YouTube and an evergreen funnel, and much, much more! Jacques Hopkins worked as an engineer for eight years before quitting his job and turning his biggest hobby into a highly successful online piano course. PianoIn21Days.com has brought in over $2.5 Million in revenue to date, with over 7,000 students all over the world. Today, Jacques supports his family with the passive income from his course, while teaching others to do the same on The Online Course Show podcast. IN THIS EPISODE, YOU’LL LEARN: 00:00:00 - Intro 00:03:59 - The six side-businesses that Jacques started that failed 00:11:23 - Lessons Jacques learned from his failures 00:14:39 - Why there is a misconception that online courses are an easy way to riches 00:33:24 - What to consider when deciding to quit one’s job 00:44:33 - Where to start when building an online course and how to build an audience 00:47:06 - If starting on YouTube is a good strategy 00:53:38 - What a funnel is and what it means when something is top-of-funnel 00:55:49 - The dynamic of giving away content for free versus making people pay for a product 00:58:51 - How to actually convert YouTube viewers into customers 01:02:00 - Where to learn and how to learn marketing strategies and software tools 01:05:49 - The first thing one should focus on if one is just starting out as a brand-new course creator 01:17:01 - How to focus as an entrepreneur, especially if you want to create multiple projects 01:21:04 - Habits or principles to incorporate into one’s life that will lead to success ✔️ Subscribe to Millennial Investing podcast show: https://open.spotify.com/show/7dnn22EWyo6MLsPaR492BM 🖊️ Access our free show notes and transcript here: https://www.theinvestorspodcast.com/millennial-investing/online-course-business/ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ LISTEN 🎧 TO OTHER SHOWS FROM OUR NETWORK: ₿ If you're interested in Bitcoin, checkout our Bitcoin Fundamentals podcast show: https://youtube.com/playlist?list=PL_xlkwLDH1F8wOLjjwNCM5B1qFdrtTdTZ 📚Dive into value investing and learn more about billionaires with our We Study Billionaires podcast show: https://youtube.com/playlist?list=PL_xlkwLDH1F9dDPFYGAHRbrWoToCe2uoU 🏘 Learn the ins and outs of real estate investing with our Real Estate 101 podcast show: https://youtube.com/playlist?list=PL_xlkwLDH1F8Yw_8xO2nk-RD7fhb3yktn 💸Get introduced to the world of investing with our Millennial Investing podcast show: https://youtube.com/playlist?list=PL_xlkwLDH1F_p00VYv3psJ8rhDAGOvR5W ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ FOLLOW US ON SOCIAL MEDIA📱: 💻 Facebook: https://www.facebook.com/groups/theinvestorspodcast/ 👔 Linkedin: https://www.linkedin.com/company/the-investor's-podcast/ 🐦Twitter: https://twitter.com/TIP_Network ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ 📥 Download Stig & Preston's 1-page checklist for finding great stock picks: https://www.theinvestorspodcast.com/form-youtube-checklist/ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ❗DISCLAIMER: This show is for entertainment purposes only. Before making any decisions consult a professional. This show is copyrighted by The Investor’s Podcast Network. Written permission must be granted before syndication or rebroadcasting.