In this episode of The Australian Business Podcast, Zara McGuffie, sits down with Petra Bruockova as she shares her journey from being a flight attendant to working in digital marketing, her passion for helping businesses thrive, and her insights into creating impactful social media strategies. We explore everything from the essentials of social media marketing for SMBs to the latest trends and tools for 2025. Topics covered today: 1. The power of social media in 2025 2. What style of content converts online 3. UGC vs. Influencers 4. Which metrics you need to focus on in 2025 5. How to choose the right social media platform for your business 6. Top 3 mistakes businesses make on social media and how to avoid them 7. How to integrate social media with other, holistic marketing strategies Resources mentioned in this episode: Free call with Petra: https://calendly.com/petra-inflection/15min-discovery-call Free community: https://community.inflection.au/c/say-hello Join our Q&A in March: https://community.inflection.au/c/say-hello Ask a question (select the Business podcast): https://bit.ly/R-quest Our outsourcing partner: Flexisource IT https://flexisourceit.com.au ________________________ Rask Resources All services: https://bit.ly/R-services Financial Planning: https://bit.ly/R-plan Invest with us: https://bit.ly/R-invest Access Show Notes: https://bit.ly/R-notes Ask a question: https://bit.ly/R-quest DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg #business #motivation