Anthony Pappas is the chief marketing officer of DXC Technology. Anthony joins Big Technology to discuss what makes a company an “Xponential Enterprise” in the age of AI. Tune in to hear the six principles behind DXC’s approach, how his team is transforming its marketing operations, and how he says those changes helped save $15 million. We also cover AI agents, controlling token costs, and whether companies will build their own AI tools instead of buying more software. Hit play for a practical look at turning AI into measurable business results, kicking off our new series in partnership with DXC Technology. This is interview is brought to you by DXC. To learn more about our Brand Spotlight program, write to bigtechnologypodcast@gmail.com.