The Asia Tech Podcast was joined by ⁠Sam Fromson⁠, the co-founder and COO of ⁠YuLife⁠, and ⁠Stephen Barnham⁠, the Global Chief Digital and Information Officer at ⁠Dai-ichi Life Holdings⁠. Sam and Stephen discussed their partnership and the innovative approach they are taking to reimagine the insurance industry. YuLife is on a mission to inspire people to live their best lives everyday. As a 120-year-old life insurance company dominant in Japan, Dai-ichi Life is looking for new growth opportunities to become a leading global insurer. Some of the topics that Sam and Stephen discussed in detail: - Reimagining the insurance industry by focusing on wellbeing -Building lifelong partnerships with their customersGamification as a tool for engagement - The challenges of entering new markets and the massive opportunity in Japan - The importance of win-win partnerships and how Dai-ichi Life is the perfect example of this - Balancing urgency and long-term vision Some other titles we considered for this episode: 1) Building Long-Term Partnerships: The Mutual Benefits of YuLife and Dai-ichi Life 2) The Role of Gamification in Customer Engagement 3) Gamifying Insurance: Finding Growth in New Business Models 4) Taking a Long-Term View: Balancing Urgency and Strategic Planning