“There is no challenge that cannot be overcome.” Birtukan Abebe Our guest for this episode is Birtukan Abebe, Founder and CEO of Peniel Industry and ALBA Business PLC, an Ethiopian entrepreneur with more than two decades of experience in manufacturing. From starting her entrepreneurial journey with just 6,000 birr and trading spare parts to building an aluminum manufacturing company and later expanding into crown-cork production, Birtukan’s journey has been shaped by resilience, calculated risk, strong values, and a determination to build something that creates lasting value. In this conversation, we explore entrepreneurship, manufacturing, leadership, resilience, business competition, industrial investment, and the realities of building a manufacturing business in Ethiopia. Birtukan shares lessons from starting with limited capital, moving from trading into manufacturing, maintaining quality and personal values under pressure, overcoming years of challenges, and pursuing a vision to locally manufacture products Ethiopia had largely depended on imports for. Abyssinia Remit: https://mcnpkmnf81rz7s-0mxl8ql8p6yz8.pub.sfmc-content.com/wvki4fcnklo?src=Meri&cmp=rmt Amibara Properties: You can reach their sales and corporate consulting teams via the following contact lines:- Line 1: +251 901 69 69 69; Line 2: +251 969 36 36 36 Dukamo Coffee CMC: https://maps.app.goo.gl/yPQwHfz4xWNR3k1Z9 Phone No: 0950050607 To advertise on Meri: https://meri.et/advertise +251974255555 info@meri.et Social Links https://t.me/MERI_PODCAST https://twitter.com/MERI_Podcast https://www.instagram.com/meripodcast/ https://www.youtube.com/channel/UCzKNuQ80qNSpt2x-7dsazJg https://youtube.com/@Meriwoch?si=yIpJ3byprnVNwKi1 https://youtube.com/@mericlipset?si=wwa0KeQ_Nv2aPy9l https://www.tiktok.com/@meripodcast https://www.linkedin.com/company/meriethiopian/ Copyright Notice for Meri Podcast: All rights reserved. The content featured in this podcast is protected by copyright laws. Unauthorized reproduction, distribution, or modification of any portion of this podcast is strictly prohibited. For permission to use our content, please contact us at info@meri.et Thank you for respecting our copyright.