Dave Colina is the founder and CEO of @o2hydration, an Inc. 5000 beverage brand and the Official Sports Drink of The CrossFit Games. A former corporate strategist, Dave cut his entrepreneurial teeth while helping open a non-profit charter high school in Columbus, OH. He then left the office life to coach CrossFit and create a healthier hydration drink - eventually launching O2 from the trunk of Ohio's hardest-working Prius in 2014. Dave is a graduate of The Ohio State University, a certified CrossFit coach, Krav Maga black belt, and the marketing mind behind 2020's Best Beverage Marketing Campaign of the Year. He lives in Boulder, CO, and when he's not teaching business classes part-time at CU Boulder he's out riding his Harley and howling at the moon. We get into his journey as an entrepreneur, lessons learned, and the myth of big soda and sports drinks. This episode of The Ready State Podcast is brought to you by LMNT, a tasty electrolyte drink mix with everything you need and nothing you don’t. That means lots of salt — with no sugar. As the weather heats up and you start sweating more, you have to remember to replace those salts. Try adding in one LMNT pack after you exercise or train and see how much better you feel! Right now, order through our link and you’ll receive a free sample pack with all of LMNT’s flavors. Go to http://drinklmnt.com/TRS and check it out! --- This episode of The Ready State Podcast is brought to you by Sleepme. One thing we hadn’t expected with our Dock Pro is how useful it is when you are sick. Kelly is the hottest sleeper known to man, but the Dock Pro has changed his life. He uses the app to set a cozy temperature when he gets in bed and then 20 minutes later the temperature drops and he gets great quality, deep sleep. Fast forward to morning and he wakes to his bed warming up, not an alarm. If you want to get quality sleep with total control of your bed temperature, head over to http://sleep.me/trs to learn more and save on the purchase of any new Cube or Dock Pro Sleep System. Take advantage of our exclusive discount and wake up feeling refreshed, everyday! --- This episode of The Ready State Podcast is brought to you by Momentous, a leading high performance lifestyle company making the best supplements and sports nutrition products for individuals looking to optimize all parts of their lives. When faced with periods of stress, injury, or even surgery, people often lose lean muscle mass. During times of inactivity, up your protein! The research is pretty clear that getting enough protein signals to your body to keep that lean muscle on. Momentous protein is a great way to hit your protein targets, and make sure to try the plant-based powder if whey protein doesn’t work for you. Go to http://livemomentous.com/TRS and use code TRS for 20% OFF your first purchase.