Today we're joined for the second time by YouTube strategist Paddy Galloway to discuss what works on YouTube in 2026, 2027 and beyond. 00:00 - The Great Device Shift: YouTube's Rise on TV 04:20 - Case Study: Red Bull's Everest Ski Video 07:00 - Viewer Behavior: TV vs. Mobile 10:11 - Navigating the New Homepage Layout 14:10 - The Shift from Formats to Shows 15:32 - Views vs. Returning Viewers 20:01 - Rethinking Success Metrics on YouTube 23:30 - The Future of Public View Counts 27:15 - The Risk of Format "Milking" 31:11 - Authenticity and Personal Connection 33:51 - Turning a Format into a Branded Show 38:03 - Syndication: YouTubers on Streaming Platforms 40:21 - Will YouTube TV Look Like Netflix? 43:56 - Current Frameworks: The "Every" Format 48:50 - Thumbnail Psychology and Engagement 53:52 - The Role of AI in Creative Workflows 56:30 - Maintaining Human Moats in an AI Era 01:00:20 - Long-form vs. Short-form Systems 01:02:45 - The Importance of Curation and Taste 01:04:57 - Closing Thoughts and Future Outlook ABOUT US We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on YouTube. We also interview creators and try to get to the bottom of what’s working on YouTube and where the creator economy is headed.