What makes content feel like it could only come from you? Spencer McKee of OutThere Colorado explains why personality, firsthand experience and a connection with the audience matter, even as AI changes how content gets made. For business owners and creators, this conversation explores how to find stories worth sharing, learn from audience feedback and keep a recognizable voice. Spencer also takes us behind the outdoor reporting, travel experiences and career decisions that shaped his work. Spencer is Director of Content and Operations at OutThere Colorado. He covers Colorado news and outdoor adventures, and his team earned the 2022 Outdoor Media Summit People's Choice Blog of the Year award. In Episode 349, he shares how a loan from his dad helped him stay in Colorado long enough to pursue the job that became his career. The conversation moves from the economics of digital media to community feedback, AI and creative identity. Along the way, Spencer discusses Colorado's mountain towns and music scene, a memorable month in India, via ferrata adventures and the alligator wrestling class he took while reporting for OutThere Colorado. He closes by sharing how listeners can connect with his work and UpaDowna's outdoor community. TOPICS - Finding stories through firsthand experience and curiosity - Building a distinct voice that resonates with an audience - Website advertising, sponsored content and digital media - Separating useful criticism from online noise - AI as a creative tool and the importance of personality - Colorado adventures, travel stories and outdoor community GUEST LINKS OutThere Colorado: https://www.denvergazette.com/outtherecolorado/ Spencer McKee: https://www.linkedin.com/in/spencermckee UpaDowna: https://upadowna.org/ SPONSORS Thank you to the sponsors featured in this episode. Diamond read: EXCO Advisors: https://excoadvisors.com/ Bellwether Homes: https://bellwetherhomes.com/ Lightning Glassworks and Screens: https://fastglassrepair.com/ Bright Leaf Energy: https://brightleafenergy.co/ Be Our Guest Getaways: https://beourguestgetaways.com/ Planet Duct: https://planetduct.com/ FASTSIGNS: https://fastsigns.com/ Pinnacle Advanced Primary Care: https://pinnacleapc.com/ LINE-X read: LINE-X of Colorado Springs: https://linexcoloradosprings.com/ Savion HQ: https://savionhq.com/ Reveal Med Spas: https://revealmedspas.com/ Awesome Home Services: https://awesomeservice.com/ Dream Accounting Solutions: https://dreamaccountingsolutions.com/ Exponential Impact: https://exponentialimpact.com/ ABOUT THE COLORADO BUSINESS PODCAST Conversations with Colorado entrepreneurs, business owners and leaders about building teams, creating value and serving their communities. Subscribe: https://www.youtube.com/@ColoradoBusinessPodcast Explore more episodes: https://coloradobusinesspodcast.com/ What makes your content feel unmistakably yours? Share your perspective in the comments. #ColoradoBusinessPodcast #SpencerMcKee #OutThereColorado