Rise and grind or work yourself into the ground? In the past few years, a sole focus on constant productivity and hustle has spread throughout the world of marketing and business, and frankly, it’s burning people out. This culture of overworking is forcing some people to live on autopilot and burn out. Let’s be honest for a moment: Nothing good is ever created after 10 cups of coffee and only 3 hours of sleep. Today, I’m sitting down with the founder of Dream Recovery, Todd Anderson, to reshape the stigma around rest and recovery. Before starting Dream Recovery, Todd was an NFL fullback for the Rams when they were still in St. Louis, a sponsored athlete by TYR, and a health and wellness expert for brands like Vision – an AI health companion app – and Arena – an all-in-one at-home training platform In today’s episode, you’ll learn: • Why Rest and Recovery have become as important to professionals as it is to athletes • How sports and wellness science can be applied to a luxury brand • Why the rise and grind culture is dying out to one of strategic rest Brought to you by Mekanism.