practice. It’s not an innate talent. It’s a skill. And it’s useful in any occupation, from accounting to zookeeping. Jeremy speaks and writes on the history of invention, discovery, creativity, and innovation. He also leads Stanford d.school's work with professionals. Today he talks to us about how some of the greatest innovators produce new ideas. He tells us about their creative process. He describes how researchers and authors improve their skills. And he shares pointers to help you understand how to do the same. Timing of discussion points as per November 2022: 3:00: How to focus while staying open to creativity 6:23: Definition of creativity 14:02: Different cognitive biases faced 17:35: The idea quota 19:28: Where ideas come from: the Lego analogy 21:32: How Ben Franklin honed his creativity 28:36: Capturing inspiration 46:04: The importance of reviewing the problems in your life 50:24: The roles of creative collaboration and distributed reasoning 54:49: The argument for quantity over quality 56:07: The value of bad ideas Enjoy! _______________ Subscribe via iTunes: https://affordanything.com/itunes Full show notes for the episode: https://affordanything.com/episode410 Get our show notes in your inbox: https://affordanything.com/shownotes Follow us! IG: https://instagram.com/paulapant Twitter: https://twitter.com/affordanything FB: https://facebook.com/affordanything Community: https://affordanything.com/community