Courses on charisma are on the rise. There is a lot of pseudoscience out there about the "science of influence and charisma" so today we are going to break down the REAL studies, and how to actually understand the research out there. Charisma, leadership, influence and being authentic are all buzz words right now, but only a few real science and psychology studies can help you out - and we are here to explain them to you! For more Sidenote Podcast episodes: http://sidenotepodcast.com/ Research and Further Reading: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10656777/ https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10201331/ https://hbr.org/2012/06/learning-charisma-2 https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2755138/ https://www.bbc.com/worklife/article/20171027-the-art-and-science-of-being-charismatic