Dr. Bob Rotella—one of the most influential sports psychologists of all time—joins Jason Harris to explore what high-performing marketers and championship athletes have in common: mindset. Rotella explains how confidence fuels creativity, why optimism matters in volatile markets, and how leaders can build teams that believe in bold ideas. Whether you're a CMO, founder, or creator, these mental skills are essential for navigating pressure, building strong brands, and staying resilient. ⏱️ Chapters 01:00 – How Bob became a leading sports psychologist 04:49 – From team coaching to individual champions 06:13 – Fear, doubt, and sustaining belief 10:06 – Leadership: shifting from defense to offense 12:49 – Process vs. outcomes 18:39 – Confidence without ego 20:06 – Optimism, adaptation & long-term success 26:36 – Why belief from others matters 29:41 – Talent, passion & getting the most from yourself 31:16 – Bob’s mantra & recommended reading Brought to you by Mekanism.