How do you turn a great product into a brand people love? This week on Soul & Science, Jason Harris is joined by Lauren Sherman, Chief Creative & Marketing Officer at Ruggable, for a conversation about brand transformation, understanding your consumer, and the marketing challenge of taking a business to the next level. After helping build startups like TaskRabbit and leading digital and retail at Nike, Lauren now leads both marketing and product design at Ruggable, bringing creative, innovation, and consumer insights together under one vision. Lauren shares how Ruggable is deepening brand connection by listening to its audience, why creativity should lead business transformation, and how product, design, and marketing can work together to better serve customers. They also discuss Ruggable’s latest product innovations, expanding their reach beyond Instagram, and the role AI should—and shouldn't—play in the creative process. ⏱️ Chapters 00:00 Intro 01:50 Scaling Up From Startups to Nike 08:00 Innovating Product and Marketing at Ruggable 13:50 Ruggable’s Approach to Brand Collabs 15:20 Brand Creative & Consumer Obsession 20:20 Earning Brand-Building Dollars Through Clear Strategy 23:45 Keeping the Rugs Affordable & Streamlining Options 27:55 The Lauren Sherman Playbook for Brand Transformation 31:25 Where AI Helps vs. Hurts 33:10 "Start with Yes" and “What Got Us Here Won’t Get Us There” 34:10 The Ruggable Dorm Collection 36:30 Lightning Round Brought to you by Mekanism.