N.O.R.E. & DJ EFN are the Drink Champs. In this episode we chop it up with the legendary, Dee Dean! The CEO of Ruff Ryders Entertainment, site down with the Champs for an unforgettable conversation. As one of the driving forces behind one of hip hop's most influential labels, Dee Dean shares the untold stories behind Ruff Ryders' rise from a family-run movement to a global powerhouse that helped launch the careers of DMX, Eve, The LOX, Swizz Beatz, and countless others. Throughout the episode, Dee reflects on the business decisions, relationships, and challenges that shaped the Ruff Ryders legacy while offering rare insight into the music industry's evolution. He discusses building an empire, staying authentic in an ever-changing business, and preserving the culture that made Ruff Ryders a household name. As always, N.O.R.E. and DJ EFN keep the drinks flowing and the conversation entertaining, leading to hilarious moments, never-before-heard stories, and plenty of hip hop history. From behind-the-scenes label politics to unforgettable memories with legendary artists, this episode is packed with gems for music fans and aspiring entrepreneurs alike. Raise a glass and tune in for an essential chapter of hip hop history with the man who helped build one of the culture's most iconic brands. Make some noise for Dee Dean!!! 💐💐💐🏆🏆🏆 Listen and subscribe at https://www.drinkchamps.com Follow: Drink Champs https://www.drinkchamps.com https://www.instagram.com/drinkchamps https://www.twitter.com/drinkchamps https://www.facebook.com/drinkchamps DJ EFN https://www.crazyhood.com https://www.instagram.com/whoscrazy https://www.twitter.com/djefn https://www.facebook.com/crazyhoodproductions N.O.R.E. https://www.instagram.com/therealnoreaga https://www.twitter.com/noreaga