📈 Steal our playbook on how to spot business trends: https://clickhubspot.com/bzx Episode 603: Sam Parr ( https://twitter.com/theSamParr ) and Shaan Puri ( https://twitter.com/ShaanVP ) talk to Kevin Van Trump ( https://x.com/KevinVanTrump ) about his journey from rural farm kid, to commodities trader, to creator of a farm newsletter that’s making $20M/year. — Show Notes: (0:45) How Sam met Kevin, then got his mind blown (2:05) Shaan's reaction at his 1st Farmcon experience (Corn futures and options trading) (4:35) The farmer's theory of the old bear and the young bull (5:00) How Kevin's newsletter inspired Shaan to start Milk Road (6:25) Breaking down The Van Trump Report ($18M ARR run by 4 ppl) (8:05) Rural farm kid gets into trading (12:28) Farmers operating at the highest level (13:50) Ag Swag (16:18) The Van Trump Business Model "People buy value not price" (19:00) The customer continuum (20:43) Poker vs chess (23:57) The decision to do nothing is still a decision (25:04) Trader v investor (28:20) How most people should be building wealth (32:37) Why the wealthy are getting into agriculture (33:55) The succession plan for farms (36:00) The economics of professional bull riding (39:14) The come up of FarmersOnly (41:15) How to buy a farm (44:32) Wearables for livestock (45:18) Blockchaining farms (47:55) Kevin's take on lab-grown meat (50:00) Opportunity zones: air, shelter, food, water (52:35) New trend: trade schools (54:24) Roll ups for wealth creation (55:30) How to gain new perspectives (purposefully) (57:50) Windows vs doors — Links: • FARMCON - https://www.farmcon.com/ • The Van Trump Report - https://www.vantrumpreport.com/ • AgSwag - https://agswag.com/ • Bid On Beef - https://www.bidonbeef.com/ • AcreTrader - https://acretrader.com/ • Zoetis - https://www.zoetisus.com/ — Check Out Shaan's Stuff: Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano