Thanks for watching! Read all about Justin here 👉🏾 https://bit.ly/richroll563 Justin Williams has been called the most important bike racer you don’t know and the 8th most influential person in the sport. Walking away from the World Tour early in his career, Justin carved his own path, maturing into not only an 11x national champion, but more importantly, the founder and manager of Legion of Los Angeles: a cycling team that serves as a critical voice for inclusion and representation in a sport in dire need of reinvention. This is his story. ✌🏼🌱 - Rich LISTEN / SUBSCRIBE TO THE PODCAST Apple Podcasts: http://bit.ly/rrpitunes Spotify: http://bit.ly/rrpspotify Google: http://bit.ly/rrpgooglepods Subscribe to Rich’s newsletter: http://bit.ly/rollcallemail CONNECT WITH RICH ✩ Website - http://richroll.com ✩ Rich Roll Podcast - http://bit.ly/richrollpod ✩ Instagram - http://instagram.com/richroll ✩ Twitter - http://twitter.com/richroll ✩ Facebook - https://www.facebook.com/richrollfans ✩ Strava - http://www.strava.com/athletes/richroll ✩ Memoir: Finding Ultra - http://bit.ly/rrfindingultrarev ✩ Meals - http://meals.richroll.com ✩ Cook - The Plantpower Way - http://bit.ly/rrppwbook ✩ Italian! - The Plantpower Way: Italia - http://bit.ly/rrppwitalia ✩ Support - https://www.patreon.com/richroll FILMED AND EDITED BY MARGO LUBIN & BLAKE CURTIS https://www.blakecurtis.net/ * * * * * NEW TO RICH? Hi I'm Rich Roll. I'm a vegan ultra-endurance athlete, author, podcaster, public speaker & wellness evangelist. But mainly I'm a dad of four. If you want to know more, visit my website or check out these two the NY Times articles: http://bit.ly/otillonyt http://bit.ly/vegansglam I LOVE MAIL! SEND IT HERE: 2630 Conejo Spectrum St. Thousand Oaks, CA 91320 00:00:00 - Introduction 00:02:02 - Training During Fire Season and the Pandemic 00:03:36 - Keeping the Legion of LA Crew Motivated and Together 00:04:53 - Athlete Representation and Diversity 00:06:54 - The Legion of LA Look and Kit 00:09:08 - The Exclusive Team Colors 00:12:17 - EF Palace Duck Kit 00:13:55 - Making Cycling Relevant to the new Generation 00:14:41 - Issues with the Sport at Present 00:15:50 - Realities of Professional Cycling 00:23:01 - Setting the Stage Growth in Cycling 00:31:16 - Balance Managing the Team and Being One of the Team 00:33:24 - Reading the Surroundings 00:41:30 - Grew Up Cycling 00:44:52 - First Times Cycling 00:52:43 - Gets Competitive 00:56:35 - Group of Cycling Friends 01:02:07 - Joined Rock 01:06:14 - Moved to Live Strong 01:14:16 - Getting Back into Cycling 01:17:07 - I Forgot that I Enjoyed This 01:18:45 - Terrible Uniform 01:20:50 - Getting Uniforms 01:23:18 - Cycling Stars Accessibility 01:23:56 - Best Part About Cycling 01:26:40 - Ways into the Sport 01:27:54 - Found a Purpose 01:29:51 - Social Media and Winning Races 01:30:48 - Lots of Work to Be Done 01:32:10 - Doing Instead of Convincing 01:40:07 - Message for the Young 01:42:24 - Closing Remarks #richroll #richrollpodcast #justinwilliams