MERI is looking for partners in the US, Europe and Middle East for its finance focused outsourcing business. We are looking for partners who have experience and network in finance and consultancy services. If you have experience in the industry and can make few hours per week please register on this link and we will reach out to you for further discussion. If you have questions email us to meripodcastet@gmail.com Form Link https://forms.gle/Jf6d6jjh578novHaA Today, we're chatting with Simret Abate, the founder of Mulmul Bread and Cookies Industry. Established in 1998, Mulmul has become a beloved bakery in Addis Ababa, offering over 125 different baked items. Simret will share her journey of building the brand, their commitment to quality, and how they champion inclusivity, especially empowering women in their workforce. Dive into the story behind Mulmul's success, its values, and the dreams that shape it. Join us for a dose of inspiration. Don't forget to subscribe for more episodes! #meripodcast #MulmulBakery 0:00 - intro 2:37 – Simret & Her story 12:09- Challenges & wisdom gained 23:38- Expansion 25:42- Managing the chain 29:56- Deciding importance of products 35:28- Clients 37:47- Transition from family Business to management 40:15- Philanthropy 46:15 – Hiring & Retaining Talent 53:15 – Daily routine 55:56- Balancing b/n family and Business 1:01:49- Biggest mistakes In Business 1:04:30- Teaching self 1:08:08- one wisdom Social Links https://www.linkedin.com/company/meripodcast/ https://www.tiktok.com/@meripodcast https://twitter.com/MERI_Podcast https://www.instagram.com/meripodcast/ https://t.me/MERI_PODCAST https://youtube.com/@Meriwoch?si=yIpJ3byprnVNwKi1 Copyright Notice for Meri Podcast: All rights reserved. The content featured in this podcast is protected by copyright laws. Unauthorized reproduction, distribution, or modification of any portion of this podcast is strictly prohibited. For permission to use our content, please contact us at meripodcastet@gmail.com Thank you for respecting our copyright.