Trevor and Eugene sit down with journalist and filmmaker Oobah Butler, whose work lives at the intersection of prank and social experiment. From creating a fake top-rated restaurant to exposing how easily online systems can be manipulated, Butler has made a career out of blurring the line between perception and reality. Together, they explore the rise of “scam culture,” how algorithms quietly shape what we believe, and just how much of the modern world is built on illusion. It is a funny, unsettling look at how easy it is to fake almost anything—and how hard it can be to tell what is real. With hundreds of new sales every week, you can eat well for less at Whole Foods Market. If you haven't already.... Subscribe to the channel here: http://bit.ly/SubscribeTrevorNoah Or follow the podcast on your other favorite platforms... SiriusXM Apple Podcasts - https://bit.ly/WhatNowOnApplePodcasts Spotify - https://bit.ly/WhatNowOnSpotify 00:00:04- Fakenham 00:00:58- What Now Begins 00:11:53- Welcome Oobah Butler 00:12:39- The Greatest Restaurant Nobody Ever Visited 00:15:25- The Line Between Fraud and a Prank Is a Camera 00:17:30- Growing Up in the Middle of Nowhere 00:22:21- The Man Who Got Paid to Lie 00:28:14- How Vice Changed Everything 00:31:04- That Time He Joined the Jehovah's Witnesses 00:38:29- The Origin Story of a Scammer 00:40:33- Living in a Shed, Naming a Restaurant the Shed 00:47:07- Fully Booked for the Next Six Weeks 00:54:34- Number One in London and It Doesn't Exist 00:57:09- Opening Night at a Shack 01:03:20- We Trust Hype More Than What We Put in Our Mouths 01:04:00- Comments Are Making You Think Things 01:07:54- 40 Percent of What You Read Is Poison 01:40:50- Amazon Piss Energy Drink Number One on Amazon 01:48:25- Make a Million Pounds in 90 Days 01:56:09- You Didn't Make the Money You Took It