Professional award shows are currently behind the times in recognizing the cultural impact of digital creators.

“I do think it is a kind of a case of the award shows catching up with the times because if it is just cultural impact or whatever it is, we're there, right?”

Digital shows deserve industry recognition because their engagement metrics and cultural influence now exceed traditional late-night television.

“if you look at the numbers, we're exceeding those of late night shows. And in the 18 to34 demo, we are we're exceeding them all combined.”