Stunts like pouring dye into canals or blocking roads are counterproductive because they turn the public against the cause rather than convincing them.

“What we don't realize is that actually turns everybody off because if you just see someone throwing soup over a Van Go painting, uh, turning the canals of Venice green, gluing themselves to the M25 in London and stopping people from being able to get to work. Like, it gets attention, but you're not ”