Zane Hijazi asserts that publicizing viral moments via internet channels can pressure studios into creating specific shows.

“Well, we need to tell our people, our audience, you know, hit up TLC, let them know you want the Juicy Show.”

Matt King argues that social media marketing by businesses is an effective way to generate public demand for content.

“If they see that there's public hype and demand for something, they'll try to make it happen.”