A lifestyle business focuses on flexibility and quality of life rather than maximizing revenue at any cost.

“A type of business that doesn't optimize for maximizing revenue at all costs, but instead focuses on giving you the kind of lifestyle you want, incorporating the three Fs of fun, fulfillment, and freedom.”

A lifestyle business should be built to serve the entrepreneur's desired life first, rather than forcing the entrepreneur to be a slave to the business.

“if I was starting a business today, I would start the kind of business that really allows me to have the lifestyle that I want first and foremost rather than me being a slave to that business, right?”