Iain Stirling observes that the Sidemen's drive for success has not necessarily led to personal happiness for JJ.

“JJ's been very honest about how his relentless drive for success hasn't brought him happiness.”

The sooner a creator detaches themselves from view counts as a measure of success, the better they will be.

“the sooner that you're able to to do that in your career to detach yourself from views equating to overall program success the better”

Social media success often requires making sacrifices and facing intense public scrutiny, but it is important to detach from metrics to find happiness.

“now I'm at the point where it's like I want to do whatever I want to do I was really chasing [ __ ] in April and in May yeah kind of just trying to like please everybody do crazy [ __ ] to get crazy viewers now I'm just kind of going back to normal to where it's like I wanna just do whatever I wanna”

Comparing oneself to others online is damaging to mental health and can be overcome by accepting one's natural beauty and building self-confidence.

“Being on social media constantly 24/7 and looking at all these beautiful models and influencers and people posting their perfect life on social media can be really damaging to my mental health”

Being an influencer is very mentally and socially draining due to the constant pressure to maintain an appearance and content schedule.

“I was like so mentally drained and socially drained because I had to be on like every single minute of my day.”

YouTube is a distinct and separate professional identity from being a TikTok influencer, characterized by more analytical and labor-intensive work.

“I identify as a YouTuber more than just like a Tik Tok influencer, you know what I mean?”

Jackson O’Doherty believes that the pressure and public scrutiny inherent in being a successful influencer leads to negative mental health outcomes.

“as the years have gone by there's more pressure more stress more people that will try and take advantage of you and it's it's very much like a high school clique I've found social media”

Consistency and providing fresh, unique content are the primary drivers of success as an online content creator.

“Uh consistency and it's just it's new. It's fresh. It's content. You know, people are doing the same [ __ ] all the time on Twitch, you know, and no one gives a [ __ ] anymore. It's the same streams.”