The primary goal of localization is to capture the writer's original intent so that the player experiences the same emotional response as in the original language.

“what was the writer's intent? Was the writer what reaction is the writer trying to get out of their user? Are they trying to get them to laugh, to cry, to feel something? And if the translation, the ultimate localization does not, you know, get that same reaction out of the user, then all of a sudde”