Direct mail remains a viable marketing tool because it effectively bypasses the digital noise and regulations that complicate email and text message outreach.

“when it comes to forcing a human to walk up to 200 feet to their mailbox, risk getting hit by a car in my case to check the mail, there's that's totally fair game. Anyone can mail anything they want to anyone on the planet, right?”

Shared postcards serve as an effective, accessible entry point for local businesses to gain community exposure through direct mail.

“something like a shared postcard is just a great introduction into that world of direct mail.”