Sarah Longwell reports that while project 2025 was previously unmentioned in her focus groups, it has become a pervasive and widely discussed topic among participants.

“it went from never being mentioned to it comes up in absolutely every group now”

Focus groups are highly valuable for understanding which arguments resonate with voters and for testing political messaging.

“it isn't just about the point of it isn't you convincing four people it's what you learn through thece of trying to convince them about what arguments resonate what don't”