It is essential for the government to maintain disciplined communication to avoid losing the public trust necessary for implementing policy.

“and I guess relentlessly disciplined communication I mean if you're going to build 300,000 homes a year and therefore you're going to be having fights with 50 60 constituencies a year and their MPS and their mpace you really you really need to frame that from the beginning in a very clear way”

The government needs to build reputational capital to effectively manage the difficult decisions required to deliver on its growth agenda.

“you need a lot of Goodwill in the government reputational bank and that is why these I'm going to I'm going to stop calling them missteps I'm going to call them hiccups these hiccups that we've been having in recent weeks over expenses and Louise Hay saying that a company that was coming to the inve”