Heath claims that perseverance is essential when faced with business failures.

“And another main thing we learned is that like if something goes wrong, just keep trying. Things will go wrong. up. Don't give up.”

Founding and running a brand is difficult when one's current reality as a mother does not match the aspirational, fun image associated with the brand's origin.

“When I started my brand, EB, I was single. I was diving. I was hot. I was aspirational. I lived all of these things. We're about to enter a very like important season with um with EB in the business. And I feel very flat, very fat, very um not aspirational and not something to look up to.”