A profit-sharing deal between Microsoft and GameStop is a mutually beneficial marketing move that keeps the physical retail presence of game consoles alive.

“I think it's a good thing to instead of going and trying to you know build a network of carrier stores like the mobile device industry has done you know whether you're t-mobile or uh your verizon or at t or whatever the case may be instead of doing that why don't i just basically take an infrastruct”