Internet virality can be leveraged to raise awareness for important causes like rhino conservation.

“I think we raised over like 250 K in like a month for the UH for the rhino conservation I met Paul and that was just like all four people in like the videos that we made to like raise awareness”

John Boseak views his internet presence as a means to provide motivational content and positive influence to his audience.

“i want to be the guy making people helping people make better decisions you know what i mean i want to keep people out of prison”

She views her online presence as a way to maintain independence while navigating her professional music career.

“I'm always keep pushing milk music. It is what it is. Um big mama, you know? And that's all.”

The speaker views himself as a regular person who uses TikTok and other digital platforms as a job to connect with supporters.

“Man, I'm a TikToker right now, twin. That really all I do for real, for real. But, I'm finna get into the streaming. Mhm. I do like skits and promos and [ __ ] like that, but that everybody do that [ __ ] You know what I'm saying?”

She views online hate as a reflection of the hater's own personal issues and a coping mechanism for hurt people.

“I always just think that hating is a coping mechanism 100% hurt people hurt people”

He thinks that people who write hateful comments online regarding others' lives are inherently bad people.

“the reason they don't think that is because they're not good people cuz they're sitting there and spending their time trying to put someone else down”