The wellness industry has become overly commercialized, moving from a mission-driven movement to a profit-focused business enterprise.

“when the wellness industry began to look more like a business than a movement Jeff crno chose to chart a different path”

The current wellness world is often exploited by opportunists who use fear and desperation to gain influence and wealth.

“It's a perfect petri dish for somebody who's a little bit strategic who wants to make a lot of money, who wants to build a platform to come in, stir things around and get very very wealthy off of it to exploit that for either wealth or power or influence.”

Modern wellness advice is often overly complicated and overly simplistic because it focuses too much on the physical while failing to be sustainable as a long-term habit.

“A lot of the wellness gurus and influencers out there, they have to get on social media daily. They have to write something and they make things way too complicated because they have to have something quote unquote new to bring people back. They're too simplistic because most of these wellness thing”