Graham Stephen believes that his audience reacts negatively to his extreme frugality because they perceive it as performative or insincere now that he is wealthy.

“the fact that I've kept a lot of those habits now it like turns people off in such a way that I've never seen before like it it's cute when you're doing those things to be like cheap when you're saving money but now people are Graham you're so cheap and you should you should be like you could finall”

Kevin Ryan asserts that he intentionally creates content that is controversial to provide insights and maximize audience engagement.

“I'm like the king of unpopular things to say and pissing people off”