Home service businesses are best structured around binary outcomes where a specific problem is clearly solved for the customer.

“I love the tree business because it has what I call a binary outcome as opposed to a lot of other Home Service businesses and here's what that means we get a call for a removal or a trimming that's basically all we do with some stump grinding after removal and it's very clear they need this tree gon”

Permanent lighting installations are an inferior business model compared to seasonal lighting services because they create long-term liabilities rather than recurring revenue.

“The permanent light business from a business standpoint sucks from a user standpoint it's great”