Democrats are failing to communicate because they lack a dedicated infrastructure to reach voters who do not consume traditional news.

“we have not yet figured out how to get our message in front of Voters who do not consume news as a hobby and you can see that in part in the giant gap between howc State and the Battleground states where we spent several billion dollars to communicate to those voters and where we didn't”

The campaign needs to circumvent traditional media by creating its own content to reach voters directly.

“So, we understand the challenges of the news media environment that we're operating in. So, we have to find creative ways to get around that.”

The center-left is failing because it lacks a unified, orchestrated media apparatus to hone and refine messages in the way that the far-left and far-right successfully do.

“the center left is like slamming its head into the wall over and over again trying to figure out like how to get its messaging right or how to deal with more radical figures in its party while also fighting off the Trumbles and they're really really far downstream trying to figure out like is it do ”

To compete with right-wing influencers, Democrats must flood the zone with volume and build their own independent messaging infrastructure.

“From a messaging perspective, I think we need a really, really strong ecosystem just constantly pumping out volume and constantly, I guess, flooding the zone with our own messaging.”

Democrats should engage with non-political audiences by reaching out through lifestyle and non-political influencers on platforms like Instagram.

“You've got to reach out into these non-political spaces. It's not enough to just have a political ecosystem. You've got to have, you know, non-political Instagram influencers who talk about beauty products and celebrity gossip.”

Democrats need to communicate more effectively by engaging directly with working-class people rather than speaking down to them like missionaries or anthropologists.

“we approach them like missionaries and anthropologists, and we show up and we say, "We're here to help you become more like us."”

Democrats must stop lecturing voters and instead listen to their concerns and communicate authentically.

“We do a lot more lecturing than listening to sometimes as national Democrats with voters. We are telling people how they should be feeling, telling people what they should be thinking, what their position should be. And and I don't do that.”

Sharing personal stories is a highly effective way to communicate political messages because people crave authenticity.

“I think that that raises the bar for us craving authenticity and so to be able to show up with another person and be able to connect with them immediately and authentically about why about your why yeah it makes it so much realer”

Stacey Abrams believes that candidates should frame their platforms based on values rather than addressing individual policy attacks one by one.

“Instead of going issue by issue I would go value by value people vote based on the values they think you hold because they're trying to anticipate how you'll make decisions when no one is there to watch you and hold you accountable”

Effective political messaging should focus on the idea that government policy exists to create a level economic playing field, allowing citizens to prosper through hard work rather than handouts.

“It is trying to create a level playing field so that all of us can work hard and prosper. And that strikes me as being the common denominator between the kind of messaging that someone like Graham Platner used and the larger growing Democratic message.”

Effective political messaging should avoid Trump-bashing and focus on unifying, good faith, and positive arguments that can appeal to people across the political aisle.

“our gut instinct me and by that i mean me marshall billy leader sean our gut instinct was we're not going to make trump bashing ads we made some when they were fair that was a big important thing”