Entrepreneurs should measure their success and progress from the moment they committed to going all in, rather than from when they first began studying or thinking about a subject.

“And I would really recommend that you measure whatever you're receiving based on when you went all in, not how long you've been studying a subject, not how long you've been thinking about it.”

Starting a company with friends requires prioritizing the relationship over winning arguments to maintain long-term success and prevent isolation.

“we made a decision the decision was that no one decision is going to supersede our friendship in our relationship that we're never going to have well debate will argue but will never allow a situation where winning an argument is the most important thing”