The current brokerage architecture is antiquated, making it difficult for investors to perform complex tasks without significant manual effort.

“And like with traditional brokerage, even right now, the the tech and the architecture is so old. Like just to instruct just to instruct a a traditional brokerage platform that you only want some of the securities to reinvest dividends and others not to, you have to go ticker by ticker”

Agentic brokerage technology democratizes access to sophisticated portfolio management and trade execution that is typically reserved for wealth management clients.

“And so now, agents can do it, right? And so it is there is a little bit of a call it the democratizing kind of factor, but it's really more about being able to give everyone on the platform like the kind of service that life said normally you'd expect for like a a proper wealth manager”