Fundamental SEO principles remain consistent and effective for ranking content despite advancements in artificial intelligence.
“SEO and paid search were very beneficial to me. Earn learn the basics of SEO. It can still ignore what everybody's saying about you know artificial intelligence SEO. It all leans on the same principles in my opinion. It's still going to rank and pull up content that matches your niche.”
Chris Koerner on The Koerner Office Podcast · Sep 2025 · 1 episode · 232K views on this topicSuccess in SEO often comes down to showing up effectively with content and backlinks rather than focusing on complex technical procedures.
“Good best principles, back links, content. Sure, of course. But mostly just show up. Yeah. Show up.”
Chris Koerner on The Koerner Office Podcast · May 2026 · 1 episode · 476K views on this topicSEO should be prioritized from the first day of a project to leverage long-term compounding growth.
“in my case, since I have so many products and they're all not pressing me on on time like I have all all the time in the world, I usually start SEO work on a day one.”
Chris Koerner on The Koerner Office Podcast · Oct 2025 · 1 episode · 79K views on this topicClayton Johnson maintains that SEO remains a viable and necessary strategy as long as organic search engines like Google exist.
“I thought SEO is dead yeah you think SEO is that's not dude is Google dead he'll know every day so as long as there's organic search results you know SEO will not be dead”
Danny Jones Podcast · Sep 2019 · 1 episode · 32K views on this topic
The strategy for ranking websites in local, low-competition niches relies predominantly on content and backlinks rather than complex technical optimizations.
“And the 80% is content and backlinks. The 20% is maybe citations, heading structure and stuff like that, right? But the 80% is content and backlinks and volume of content, quality of content and quality of backlinks and volume of backlinks.”
Chris Koerner on The Koerner Office Podcast · May 2026 · 0 episodes · 0 views on this topicExtracted by a model; may misattribute who said what.
Complete months · first on record Sep 2019