He thinks that non-alcoholic drinks are a good option to encourage because reducing alcohol consumption is beneficial.

“I think any anytime you can present an option that doesn't have alcohol we should be encouraging that because obviously the less alcohol we all drink the better”

He believes the taste and ritual of beer are the primary factors for enjoying a drink after a hard day, which non-alcoholic beer fails to fully replicate.

“it's mainly about like having the long day and then getting that like first Sip and it's like a very nice feeling and beer has a texture which is important in food”