Companies have a responsibility to establish early guardrails and provide resources for parents to help children navigate digital platforms safely.

“let's get ahead now early doors before this thing is fully realized let's create guard rails which is something that we as a company are doing we're putting money out there working with academia working with governments etc to start to work out what the guard rails should be”

Parents need to build a connection with their children where they feel safe disclosing online incidents without fear of punishment.

“I think really parents, they need to build a connection with their kid where cuz a lot of kids now in this day and age, something will happen to them like they'll be they'll they'll send a photo they shouldn't have and a predator will try to sex them. And parents are should be the person that this k”