The author asserts that public health communication fails when it resorts to coercion or censorship instead of fostering trust through transparency and respectful engagement.

“if we want our public health system to function better safer swifter in ways that more effectively safeguard the lives and livelihoods of all citizens it must be rooted not in coercion but in confidence and not only among the majority”

The lack of established infrastructure for communicating medical and scientific information during the pandemic hindered the public's understanding.

“I mean we have whole TV shows on sports about how to communicate what's happening in the world of sports and and we have whole infrastru structure for that. We don't have that for medicine and science.”