Most business franchises are not good investments because they offer little support and take advantage of individuals.

“There are certain franchises that are scams. And I've met a few of these guys who they I think they take advantage of military veterans who they know how they have some money and they're like, "Hey, you'd be perfect for this, you know, fit." and they're like giving them no support.”

Targeting specific zip codes where potential customers possess relevant characteristics is more effective than broad advertising.

“I don't confine it necessarily by a radius. I specifically choose zip codes where they're more likely to have large property.”