A business owner must move from performing tasks themselves to scaling by creating processes, documenting work, and training team members, rather than relying on luck or hiring based on external prest

“It is not about hiring somebody who's going to know how to do that thing. That's where they fail and then they lose confidence because they think some magical unicorn employee is just going to come into their lives and take this thing that only know they know how to do and actually be able to do it.”