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The most reliable method for conducting due diligence is gathering customer references that the founder did not provide.
“The off-sheet references are the ones that you find yourself that they never gave you. So, like the easiest off-sheet references to do are when your own portfolio companies are using some other like piece of software and they tell you about it.”
The All-In Podcast · Apr 2022 · 1 episode · 194K views on this topicExtracted by a model; may misattribute who said what.