The beauty industry relies on misleading consumers with deceptive claims, and true clean beauty requires rigorous standards beyond just removing a few ingredients.

“Now I have an opportunity to set a new [music] standard to say this is actually what clean means. The queen of clean beauty, Gregg Renfrew, is a pioneer of chemical-free cosmetics, but after selling a controlling interest in the behemoth company she founded, Beautycounter pushed her out”