Hispanic media personalities Raul de Molina and Lili Estefan are highly authentic and influential figures who successfully attract both Hispanic and non-Hispanic audiences.

“And I think because what these two people and Raul and you know who I'm speaking about today have in common is they have the scent of authenticity. They're real. And when they talk to you, they make you feel comfortable. They make you feel like you need to be authentic.”