Successful IoT products can be built by leveraging existing infrastructure and pre-awareness, such as the ubiquity of doorbells, rather than forcing entirely new concepts onto the market.

“They knew like the functionality of it. I just added like a piece to that. I did the same with a flood light camera. You knew what a flood light looked like. You knew where it goes. Like you know what it does for you. And now you add a camera to it.”