Jennifer Welch objects to cutesy spellings in business names because she perceives them as unintelligent.

“do you know where I will never store anything ever s t o r i j it's too cute by half it's stupid place we eat for lunch next door I guess it's like a physical therapy place f y s i c a l stop it I will never go there spell stuff like it's properly spelled because you look like an [ __ ]”

Angie Sullivan claims that using creative or cutesy spelling for business names is stupid and annoying.

“I agree people take a lot of creative freedom when they're naming babies when they're naming their businesses and they get cutesy and they think they're so neat and Innovative and just such great Whipper Snappers and it's stupid it's stupid I mean here's the deal it's a storage unit call it a storag”