Publicity for a criminal case helps create urgency and keeps the investigation in the public eye.

“my thought behind why he did that was because he knows that term generates Buzz and it would help keep people talking about this and also create the sense of urgency with the public”

The murder of Rachel Morin is a case that requires more media attention because it is potentially solvable.

“today we're going to be talking about a case that desperately needs as much coverage as possible because it is very close hopefully to being solved or at least potentially could”